Business name evaluator
Compare your business name options side by side
Choosing between a few business names? Describe the business and add your options. Each name is scored on the same criteria, with its strengths and weaknesses spelled out, so the choice comes down to evidence rather than which name you heard most recently. Then check the registers that matter for a UK business before you commit.
How it works
1. Describe
What the business does, who it serves and, if you like, competitors and words to avoid.
2. Add options
Up to 10 names at a time. No options yet? Switch to “Just find names for me”.
3. Compare
Scores, bands and reasons side by side. Shortlist the strongest and check them further.
An example
What's compared
- Strengths and weaknesses. Each score comes with the reasons behind it, so you can see what a name gains and loses.
- Distinctiveness. Generic, descriptive names are easy to understand but hard to protect and easy to confuse with others.
- Fit and room to grow. Does the name suit what you do now, and still work if you add services or move area?
- Clarity. Can customers say it, spell it and find you after hearing it once?
- Unwanted meanings. Negative, awkward or competitor-like readings are flagged.
What it doesn't do
- It doesn't check Companies House. If you're forming a company, check the name on the register yourself: how to check whether a name is available explains the rules.
- A company name isn't a trade mark. Registering a company doesn't give you the right to trade under a name someone else owns as a trade mark.
- Businesses can have rights in names they've never registered, and no register shows them. Search the web for businesses already trading under your names, especially nearby.
- The paid Full Assessment adds live domain checks and UK trade mark screening (in preview: until a licensed data provider is connected, its results are labelled sample data, not the real register). Buying Full Assessments is coming soon.
- It isn't legal advice and can't guarantee a name is available or registrable.
Questions
What's the difference between a business name and a product name?
A business name has to work for everything you do, so room to grow matters more, and in the UK it may also need to clear Companies House if you're forming a company. The criteria are the same; the weight you give them changes.
How do I choose when two names score about the same?
Look at what each one is weak on, not just the total, and test both with real customers. How to compare names covers this.
I don't have any names yet. Can it help?
Yes. Choose “Just find names for me” in the form, or start from the homepage, and NameClicked will suggest a scored shortlist.
Related guides
- How to compare product names: A side-by-side framework for comparing product names: choose the criteria that matter, weight them for your product and decide between finalists with confidence.
- How to check whether a name is available: A checklist for UK founders: trade marks, Companies House, domains, social handles, app stores and the web, in the order that saves you time and money.
- How to check a product name for trade marks in the UK: How to search the UK trade mark register, work out which classes matter, judge whether a similar mark is a problem and decide what to do next.
- What makes a good product name?: The qualities that make a product name desirable: memorability, pronunciation, spelling, distinctiveness, relevance, imagery, emotional fit and room to grow.