About NameClicked

Who builds it

NameClicked is built and run by Incyworks Ltd. Its naming guides are written by Phil Martin.

Why it exists

Naming decisions are usually made on gut feel, a long brainstorm or a generator that produces hundreds of names with no judgement attached. Then the practical problems turn up late: a taken domain, a similar trade mark, a name nobody can spell. NameClicked exists to bring those questions forward, so people can choose a name with their eyes open and enjoy the moment it clicks.

How the evaluation works

Every name is judged on three questions: is it a good name, can I get it, and can I build on it? Around twenty criteria feed those scores. Each criterion shows where its evidence came from: rule-based checks of the name itself, an AI model's judgement of things rules can't measure, live data, or official registers. Serious problems cap a name's score so they can't be averaged away. The method is described in full in how NameClicked scores a name, and applied to our own name in our naming case study.

Important limitations

• NameClicked can help identify potential naming conflicts and areas to investigate further, but it is not a substitute for professional trade mark clearance or legal advice.
• Free results are preliminary: they don't search any registers, and they say which checks haven't run.
• Trade mark screening is in preview and uses sample data until a licensed data provider is connected.
• Social handles, app stores and Companies House aren't checked yet.
• Domain results show whether a domain is registered, not whether it's for sale or what it costs.
• AI judgements can be wrong. Treat them as one input alongside testing with real people.

Your ideas stay private

Projects and reports are private by default and aren't indexed by search engines. A report is only visible to someone else if you create a share link, and you can withdraw it at any time. See privacy.