Is your product name any good?
Get a free, explained name score in about a minute. No account required.
New here? Read what NameClicked is or see how it works.
Generating names is easy. Choosing one is hard.
NameClicked helps you find, evaluate and compare names for products, apps, websites, services and startups.
A name can sound clever and still be difficult to remember, spell, find or use, or already belong to someone else. NameClicked helps you examine the trade-offs before you commit.
What NameClicked evaluates
Fit and meaning
Does it suit what you're building, and does it hint at something useful?
Memorability
Is it likely to stick after one or two hearings?
Pronunciation and spelling
Would people say it the same way, and type it correctly after hearing it?
Distinctiveness
Does it stand apart from competitors and generic category words?
Unwanted meanings
Any negative, awkward or competitor-like readings?
Domains and trade marks
Live domain checks and UK trade mark screening (in preview) in a Full Assessment.
How it works
1. Describe
Tell us what you're naming in a sentence or two. No account needed.
2. Find
Get around 20 candidates in different styles, cut to the strongest five, or add names you already have.
3. Compare
See every name scored on the same criteria, with the reasons and evidence behind each score.
4. Check
Run a Full Assessment on your best names for live domain checks and UK trade mark screening (in preview).
Who it's for
- Founders
- Indie developers
- Product managers
- Creators
- Agencies and consultants
- Small businesses
Anyone naming a product, app, website, service or startup. No naming experience needed.
Why not just use a name generator?
A generator gives you more names. NameClicked helps you decide which ones are worth keeping: every name is scored on the same criteria with the reasons shown, serious problems aren't averaged away, and your best names can be checked for domains and trade marks (in preview) before you commit.
Start from where you are
App name generator
Describe your app and get a scored shortlist of names.
Product name checker
Score names you already have, with the reasons shown.
Business name evaluator
Compare business name options on the same criteria.
Naming guides
How to name a product: a step-by-step guide
A practical ten-step process for naming a product, app, service or startup: define the job, generate widely, cut fast, check availability, test and decide.
The CLICKED Test: seven questions every good name should pass
A seven-part framework for judging a product or brand name: clarity, likeability, individuality, relevance, practical availability, room to grow and defensibility.
Product naming checklist: 12 checks before you commit
A 12-point product naming checklist organised around the CLICKED Test: pronunciation, spelling, memorability, distinctiveness, relevance, domains and trade marks.
How does your name score?
Score a name you already have, or describe what you're naming and get a scored shortlist. No account needed.
Score my name